Caroline Gallay writes about the birth of IZKALI Tequila at CultureMap Houston.
There’s been much hand wringing about the decline of quality tequila, especially at the hands of amateur American entrepreneurs.
But when Izkali tequila launched in its hometown of Houston this month, it had built-in legitimacy and a significant supporter in F. Paul Pacult, the spirits industry’s most prominent journalist. Pacult’s enviable palate has sampled countless spirits through his consulting work and his role as a founder of Ultimate Beverage Challenge, a nationally recognized beverage competition. He’s perhaps best known, however, as the publisher and editor of F. Paul Pacult’s Spirit Journal, an old-school, ad-less quarterly newsletter that reviews new spirits, wine and beer.
